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For Mortgage Loan Originators

A Loan Officer Website That’s Actually Yours

Most LO websites are the same template with the same recycled articles as 500 other loan officers. Yours shouldn’t be. Custom design, content written in your voice, NMLS-compliant from day one — live in 5 business days, from $99/month.

Claim Your Site → See the Styles
Built by a producing loan originator NMLS & Equal Housing compliant Live in 5 business days You own your site & domain Month-to-month, cancel anytime
the dirty secret of LO websites

Every Loan Officer Website Looks the Same — Because It Is the Same

The big mortgage website companies sell you a template for $99–$147 a month and fill the blog with “150+ educational articles.” Here’s what they don’t say: every customer gets the exact same articles. Google sees the same content on hundreds of sites and ignores all of them. That blog will never rank, never bring you a lead, and never sound like you — because it wasn’t written for you.

Meanwhile, borrowers are Googling you before they call you back. If what they find is a stale corporate bio page — or nothing — you look like every other loan officer fighting for the same deal.

We build the opposite: a fast, custom site with content genuinely written in your voice, on your story, for your market. Send us a couple of pages in your own words — we turn them into a website that sounds like you, because it started with you.

us vs. the template factories

What $99/Month Gets You Here vs. There

Template Companies Benchmark
Design Same template as everyone else Custom design around your brand
Content Same licensed articles on 500+ sites Written in your voice, unique to you
Speed Bloated platform, slow on mobile 95+ mobile PageSpeed (static build)
Calculators Same generic widget as every site Custom-built for your loan programs
Local SEO “SEO-friendly” checkbox Real keyword research for your market
Compliance You figure it out NMLS, Equal Housing, TCPA built in
Who builds it A software company A producing loan originator
Ownership Cancel and it’s gone You own the site and domain
five directions, zero templates

Pick Your Style

Five genuinely different design directions — pick the one that feels like you and we tailor it from there. Every style is built in your colors: send your logo and we match your branding exactly, or we’ll design you a palette from scratch. Seen a site you love somewhere? Send it — we’ll capture that energy in yours.

Victory,
delivered.

The Editorial

Magazine energy. Oversized serif headlines, black & white with one loud accent, copy with attitude. For LOs who want to feel like a brand, not a branch.

Lending,
elevated

The Executive

Deep navy, refined serif, a touch of gold. Established, polished, banker-grade trust — perfect for jumbo, move-up, and referral-heavy books.

Welcome
home

The Neighbor

Warm, personal, photo-forward. Soft tones and friendly type that make first-time buyers exhale. You, at kitchen-table scale.

Rates.
Decoded.

The Modern

Fintech-clean: dark mode, gradient accents, big numbers, crisp type. Built for investor niches, DSCR, and clients who live on their phone.

Your town,
your lender

★★★★★

The Hometown

Bright, bold, and unmistakably local. Reviews and community front-and-center. The handshake-at-the-ballgame site.

Can’t decide? Tell us about yourself in the form below — Keith will recommend the direction that fits how you actually do business.

simple monthly pricing

Pick Your Plan

One-time setup covers your entire custom build. After that it’s simple monthly — month-to-month, cancel anytime, and you keep your site and domain. Part of a partner brokerage? Setup fees can be waived on a 12-month plan — ask Keith.

Personal Brand

$99/mo

+ $499 one-time setup

Your professional home on the internet. Perfect if you work from a corporate address — or no address at all.

  • 5-page custom site: Home, About, Loan Programs, Reviews, Contact
  • Your story & bio, written in your voice
  • Headshot-forward personal branding
  • Custom mortgage calculators — payment, affordability, rent vs. buy — built for the programs you actually offer
  • Lead form straight to your phone & email
  • “Apply Now” linked to your company application
  • NMLS, Equal Housing & licensing baked in
  • Hosting, security & edits included
  • Live in 5 business days
Start With This →

One LO Per Metro

Local Growth

$149/mo

+ $1,495 one-time setup

For LOs who want to actually get found in their market — exclusive to one loan officer per metro.

  • Everything in Personal Brand
  • 8–12 pages with real keyword research for your market
  • Dedicated loan program pages (VA, FHA, USDA, conventional…)
  • Program-specific calculators — VA funding fee, FHA MIP, DSCR…
  • 3–5 unique city pages — written, not cloned
  • Google Business Profile setup & optimization
  • Review collection tool & widget
  • Quarterly content refresh
  • Your metro, exclusively yours
Claim My Metro →

One LO Per Metro

Market Leader

$399/mo

+ $2,995 one-time setup

The full machine: rank in your market, dominate your Google Business Profile, publish every month.

  • Everything in Local Growth
  • Full location strategy: 8–15 unique city pages
  • Monthly blog post in your voice
  • Full Google Business Profile management
  • Review reply drafting
  • Monthly performance report
  • Priority support & unlimited edits
Go All In →

Add-on: Google Business Profile management — posts, photos, review replies, Q&A — +$99/mo with any plan ($149/mo standalone).

why listen to us

Built by Someone Who Actually Originates Loans

Benchmark is run by Keith Meredith — a producing mortgage loan originator with Black Rock Mortgage and a professional web developer. That means your site is built by someone who knows TRID advertising rules, knows why you never collect an SSN on a website form, knows what a referral partner looks for when they Google you — and doesn’t need the mortgage business explained to him.

Want proof? blackrockmortgage.com is our site — same stack, same speed, same playbook you’d be getting.

Compliance, handled

  • NMLS ID on every page
  • Equal Housing Opportunity logo & disclosures
  • State licensing page
  • No SSN or application data collected on-site
  • “Apply Now” routes to your company’s secure application
  • TCPA-compliant consent language on forms
  • Happy to work with your compliance department
before you ask

Loan Officer FAQ

I use my company’s corporate address. Does that matter?
Not at all — most of our LO sites are personal-brand sites where the address is corporate or simply not shown. Your website is about you: your story, your programs, your reviews, your phone number. If you later want to rank locally with a Google Business Profile, we’ll talk through the address requirements then.
Will my compliance department approve this?
That’s the point of having it built by a producing LO. NMLS ID display, Equal Housing, licensing disclosures, no rate advertising without proper disclosure, no application data collected on-site — it’s all standard in every build. We’re happy to submit the site to your compliance team before launch, and for branches we can get the template pre-approved once so every LO’s site is automatically within guidelines.
What do you need from me?
A headshot, your NMLS number and licensed states, the loan programs you focus on, a few reviews if you have them, and your logo or brand colors if you have those (we’ll match them exactly — or design a palette for you) — plus ideally a page or two written in your own words about who you are and how you work. That raw writing is what makes your site sound like you instead of a template. Don’t love writing? A 20-minute phone call works too.
How fast is “live in 5 days” really?
Five business days from the day we have your materials, for Personal Brand sites. You see a private preview link before anything goes public. Local Growth and Market Leader builds take 2–3 weeks because the market research and city pages are done properly, not cloned.
What does “one loan officer per metro” mean?
On the Local Growth and Market Leader plans, we’re actively working to rank you in your market — so we won’t take a second client competing for the same borrowers in the same metro. First LO to claim a market gets it. Personal Brand sites don’t compete in search, so they’re available to everyone.
Do I own the website?
Yes. Your domain is registered in your name and the site is yours. If you ever leave, you take it with you — no hostage situations, no “cancel and it all disappears” like the template platforms.
Am I locked into a contract?
No. The one-time setup covers your build, and the monthly plan is month-to-month from day one — cancel anytime and keep your site and domain. The only exception: if your setup fee is waived through a brokerage partnership, that deal carries a 12-month initial term since we’re fronting your build.
Can you work with my CRM / point-of-sale?
Yes. Your lead form can feed your email, your phone (text alerts), and most CRMs. Your “Apply Now” button points at whatever application link your company gives you — we never touch borrower application data.
takes 2 minutes

Claim Your Website

Tell us who you are and what market you’re in. Keith reviews every submission personally and comes back within one business day — if you’re after an exclusive plan, we’ll confirm your metro is still open.

Which plan are you leaning toward?

No spam, no pressure. By submitting you agree Keith may call, text, or email you about your website. Reply STOP to any text to opt out.